You're in the middle of growing your business. You've decided to raise capital and it's time to pitch your idea and get investors on board. To shorten the path to the goal, there are a few things worth considering. After listening to more than 1000 pitches of varying quality and then having the privilege of following many of their journeys, I was asked - “What are the keys to success with your business pitch – and getting investors hooked." ” Entrepreneurship Society welcomes you to a lunch lecture with Fredrik Josefsson, Head of Entrepreneurs and High Growth at SEB.