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Sports & Business Week Lunch Lecture: Jenny Silfverstrand – CEO of SHL in a discussion on how to compete against other leagues.
February 6, 2024 @ 12:00 - 13:00
Location: Ragnar
*First 25 to sign up will receive free lunch*
Jenny Silfverstrand is the CEO of the Swedish Hockey League (SHL), she stands at the forefront of sports management, pioneering strategies that have consistently positioned the SHL as formidable competitor in the global sports arena.
In her lecture, Silfverstrand will dissect the tactics & bold decision-making that are essential for leagues aiming to hold their ground & thrive in international competitions.
With extensive experience, she will offer a candid analysis of the challenges faced by spots leagues today, providing attendees with a rare glimpse into the high-stakes world of sports business leadership.
