Lunch Lecture – CMO Fjällräven Tina Rolén

Building brands that move. Literally.

In this guest lecture, Tina Rolén, Chief Marketing Officer at Fjällräven, will share how sports and outdoor brands like Fjällräven, Vans, H&M Move and Peak Performance have taught her that the real advantage in building successful brands lies in identifying the core of the brand, understanding the cultural context in which it lives, and turning it into meaningful experiences.

Please note that registration is required to attend and to reserve lunch.
Registration link: https://forms.office.com/e/Bfw5FydEs0?origin=lprLink

Date: Wednesday, November 6
Time: 12:00–13:00
Location: Ragnar